Which social media should I use for my small business?



Which social media should I use for my small business?

No longer is the question, should I use social media for my business? But, instead, what social media platforms should my company be using. There are 2.77 billion social media users! 

These people are using social media to follow their favorite brands and decide their next purchase. Our digital marketing agency Miami professionals made a guide to help you choose the correct social media platforms to use for your businesses.

Facebook

Facebook reports that there are 2.38 billion active users around the globe. This social media allows users to share links, images or videos to people that like or follow their page. It has a business feature which allows you to analyze paid vs organic social media content and engagement. 

Facebook is ideal for any B2C or B2B because it allows you to build and create relationships with your audience. The primary demographic is adults making up 69 percent. According to the Pew Research Center, 79 percent of 18-29-year-olds and 30-49-year-olds use Facebook. 

The benefits of businesses using Facebook include increasing brand awareness, leads, traffic and providing customer service. Plus, businesses can create ads that can target your specific target audiences like gender, age, location and even income. 

LinkedIn

LinkedIn is a social media platform with over 500 million users and it allows professionals to make business connections, share experiences, upload resumes and jobs. The demographic for this social media platform includes; 44 percent of 25-30-year-olds and 37 percent of 30-49-year-olds.

This social media platform is ideal for B2B, who wants to create leads, network and find new talent to join teams. The benefits of adding Linkedin to your social media marketing strategy includes creating credibility, building business connections and growing brand through word-of-mouth. 

Instagram

There are more than 500 million users who use Instagram every day! Instagram is a social media platform that allows users to interact in pictures, videos and stories that they follow. Since Facebook owns this social media platform, it gives you the capability to analyze paid vs organic social content and engagement. 

Instagram is ideal for B2C and B2B who have a product/service that can be showcased with photos or videos. The primary age demographic for this platform are users between the ages of 18 through 24. Businesses can benefit from using Instagram because hashtags increase visibility, helps see real-time analytics and allow companies to show a more human side. 

Pinterest

Pinterest is a social media platform with 250 million active users where people can share and discover their interests. This platform allows users to “pin” images or videos to their boards where they can go back to see. It also helps users to discover new inspiration, tips or recipes. 

This social media platform is perfect for B2B, who have images of products/services they can sell. The main age demographics of Pinterest users are 18-29 with 34 percent and 30-49 percent with 35 percent. Businesses can benefit from using this social media platform because it drives referral traffic and influences purchases. 

Twitter

There are 369 million active Twitter users worldwide! Twitter is a social media platform that allows users to share with their audience using up to 280 characters. People use Twitter to share thoughts, links, photos and videos. 

This social media platform is perfect for B2B and B2C, who are wanting to grow brand awareness. One thing to keep in mind is that Twitter’s age demographic is adults between the age of 18 and 29 years old, making up 40 percent. Businesses can benefit from using Twitter because it can help improve customer service, engage with customers and network!

Revamp your social media marketing strategy with the help of our digital marketing agency Miami professionals. We can help you find the ideal social media platform, create daily content and grow brand awareness. Contact Ocean Front Media to get started with digital marketing strategy. 

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