What’s SEO

What’s SEO

The landscape of the digital world is always changing from new social media platforms to devices like home speakers. One thing that has not changed is the effectiveness that an SEO strategy can bring to your digital marketing efforts.

People are always searching online for their next outfit, meal or travel destination. With all this searching comes some major competition of products and services to gain the attention of consumers. A simple ranking on Google could determine your chances of reaching your target audience.

A new statistic shows that 75 percent of people never scroll past the first page of search engines. Ending up on the second page could cut the traffic to your business and end up causing you to lose sales.  

Luckily with the help one of the best Miami SEO agency you can rise above the competition and make the first page of search engines.

What’s SEO?

SEO stands for “Search Engine Optimization.” It’s used to increase the traffic to your website with the use of organic search engine results.  Your site is optimized to help reach higher positions on search engines like Google, Bing or Yahoo.

How does it SEO work?

Search engines use a software called a crawler. The crawler searches sites and gather information and create a rating. The rate of your website determines how high you’ll appear on search engines. Search engines look at these elements to determine the rate of your site:

  • Page design

  • Website names

  • URLs

  • Content

  • Meta tags

  • Accessibility

  • Readability

  • Usability

SEO and digital marketing

In the world of digital marketing, you’re trying to create an online presence for your business. Your business wants to use the internet to communicate your brand or service with consumers. On the internet, there’s a lot of competition for the same service when you search.

With the power of SEO, you can rise your business above others. A good SEO strategy will increase the traffic and conversions to your website. Creating a strong brand online will raise awareness and start to position itself as authoritative and trustworthy.

The benefits of SEO for your business.


SEO is a cost-effective marketing technique that will give you lasting results. This method is more effective because it’s actively targeting the ideal audience. Since people are searching for your product or service, your results will be more qualified.


One of the most handy benefits of SEO, is the ability to track the results. You’ll be able to make modifications to reach your targeted audience, but with the right formula you can track your results and how clients are finding your company.

Increase traffic to your website

Having a higher ranking, thanks to SEO, will increase the traffic to your website. Not just any traffic, real user traffic. You want to stay away from companies that promise fast results because it will typically result in increased spam or bot traffic to your website. Your business wants organic traffic that will fuel potential buyers to your website.

Don’t let your business stay behind any further! Contact one of the best Miami SEO agencies to help create and manage your SEO. We’ll be happy to do the research, make your website SEO friendly and create content!

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