What is PPC?

What is PPC?

Are you looking for an effective and fast way to target your ideal business audience? A PPC campaign is exactly what you need from one of the top marketing agencies in Miami.

Statistics show that internet traffic funneled through PPC advertising brings in 50 percent more leads than organic traffic. With the help of one of the top marketing agencies in Miami, you’ll be able to increase your business sales in no time!

What's PPC?

PPC is also known as pay-per-click. It's a model of marketing that allows for business to pay for their site to be clicked on. Every time the link gets clicked on a company has to pay.

Where does someone see a PPC advertisement? The most common place is on search engines.

Need to find the best hotel in Miami, Florida? A simple search on Google will show you the best results out there. When one searches for this, you might notice the top results have a small icon next to them that says ad. This is what a PPC advertisement looks like!

A person clicks on the link, is directed to the website and the company pays for that click. This is all done with behind the scene  search engine optimization and search engine marketing strategies which help build your advertisement for the bidding war with Google Ads.

There are a couple of different types of PPC advertisements that companies and businesses can be utilizing.

The different types of PPC:

Google ads

Google is the most popular search engine in the world. Getting an ad on Google can boost your business tremendously! That's where Google Ads come into play!

Advertiser can buy Google ads for businesses. The advertisement with the best keywords, landing page and other factors will win the bidding war. You'll need to know the location of clients and customers and an engaging tease that will get people to click.

The ads will show up on the top and sides of Google searches. They are making it more convenient for potential customers to click.


Getting traffic to your site shouldn't just be your only marketing strategy. People can come and go on your site and not make purchases. Your goal should be to get them to buy your product or service.

How do you get people to make a purchase finally? Retargeting! With this PPC ad , people who went on your site will get targeted ads about your service. It's giving them a fresh reminder of what they might have missed out on. .

Online shops do this all the time. You can view something or put in the cart but never check out. The store will target your ads of  the items that were left in your chart reminding you about the purchase you can make.

Retargeting is done with online cookies. The internet tracks the consumer's interests and can make an add targeted personally at them.

Social media campaigns

Another way of doing PPC is through social media. What better way to reach your target audience than in their comfort and more used zone.

Social media platforms allow you to get advertising on your business and target them based on their social media interests.

Why a business need PPC?

Businesses big and small could benefit from adding PPC to their marketing strategies because  PPC helps reach businesses’ target audience, create brand awareness and reach buyers.

A business use PPC to target the correct audience, shoppers and consumers based on demographics, interests and location!

What better way to increase your business’ awareness than with PPC. You’ll create awareness of your brand every time they see the  business name

Plus, you’ll reach buyers. According to Wordstream, 65 percent of people clicking ads are looking to buy the products or service. A PPC campaign can skyrocket your business to where you want it to be.

Let one of the top marketing agencies in Miami take care of your PPC necessities. We’ll help you reach your target audience and get more leads! Contact us today.

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