If you are updated on all things digital or happen to scroll on your Instagram feed, you might have come across a video with bouncing text that says TikTok. This social media platform has quickly become a favorite app for Generation Z and Millennials.
In 2019, it became the second most popular downloaded app in the world. It currently has 800 million active users! As more people start to jump on this social media bandwagon, businesses need to start seeing the potential that this app has for business.
The digital marketing agency Miami Fl professionals want to give you the 101 on Tiktok and how you can use it to promote your business’s products and services.
What is TikTok?
TikTok is an app that allows users to create short-formed videos on their phones and share them with others. It shares some similarities to Vine which was popular years ago. However, this app allows users to create 15 to 60-second videos. Plus, it provides users with unique filters, voice overs and a wide variety of sounds and music options.
When choosing a social media platform for your business, it is crucial to consider the demographics of that platform. According to statistics, about 50 percent of TikTok’s global audience is under the age of 34. This means if you are a business trying to reach audiences under the age of 34, then this app might be best. It is important to note that in less than 18 months, the number of adult users using this app has grown 5.5 times.
Why should businesses consider using TikTok?
Many businesses have started to use TikTok as a fun, creative and real way to interact with users. It allows companies to create skits, memes and even short stories that can relate and influence users to purchase products/services.
Why have businesses started to use this growing app? Well, for starters, there are a ton of people using this app. As of recently, TikTok has 1.5 billion users, the range of audience is wide from police officers, teachers to teenagers.
Another reason for businesses to start using TikTok is because fewer companies and brands are using it. According to Sprout Social Index 2019, only 4 percent of marketers are using TikTok for their social media strategies. TikTok is an opportunity to reach your target audience.
Create a video
One easy way for businesses to use TikTok marketing is to start creating videos! Now you are probably wondering what kind of videos my business should create? The possibilities are endless. As a business, you can create how-to videos, skits or see what kind of videos are currently trending. Just remember to keep it simple and authentic.
When it comes to advertising on TikTok, businesses have various options. You can choose from brand takeover, in-feed native video, hashtag challenge and branded lenses depending on your budget and reach you would like. Here is the difference between each:
A brand takeover is when a brand’s video, image or gif takes over a specific area for a day.
In-feed native video is a nine to 15-second video that shows up in users “for you page.”
Hashtag challenge is a sponsored hashtag that users can create content around it.
Branded lenses are 2D or 3D lenses that users can use in their videos.
Like with any social media you can always use influencers to promote a product or service. There are TikTok influencers who have a large amount of followers based on a specific area, like fashion, skits and even candles. As a business, you can reach out to influencers to create videos to promote your products/services. Just remember to not sound too salesy.
Need help with your business’s social media?
Whether you need help developing or managing your business’s social media marketing strategy, let the digital marketing agency Miami Fl help! Contact Ocean Media Front to get started!