The digital world is always changing and evolving to make people’s lives easier. There are new social media platforms popping-up, search engine algorithm changes and website design trends. Businesses need to stay on top of these changes, especially website design, to keep customers returning.
Website design matters because it is the first impression that consumers are going to get of your brand. You do not want people who go on your website to think that your brand is irrelevant or boring. Studies have found that 94 percent of first impressions relate to a business’s website.
Updated website designs can help people remember your business and stay longer on your site. Experts suggest to update your business’s site every three to four years to stay up-to-date on new technologies and search engine algorithms changes.
The Miami web design services team is here to share some tips that can help you update your website.
Review your website’s content and design
Many businesses make the mistake of changing their site's design completely because this is unnecessary and expensive. First, you need to review your current design to identify what's working and what is not. This way, you can keep what works and address the problem areas.
Create a list of problems you need to fix or issues your site has encountered in the past. Check to ensure that the website's content is readable and still relevant to your business's industry. Do not forget to make sure that your homepage and landing pages all look consistent and load properly.
Ask your customers how they feel about your site
Second, ask your consumers for feedback, such as what they think about your current website. Many brands often forget that the key to a successful website is providing the best user interface to users. Hence, if your consumers like your site's design, you are more likely to generate more leads and conversions.
Miami web design services professionals suggest you ask your audience:
• Their likes and dislikes
• What features they value
• What they would change
Take a look at your competitors’ website
Third, checking out your competitors is vital if you want to stay ahead and appear competitive. Thus, compare your site to others in your niche to determine what they are doing differently. Not only will it help you see what is working for them, but also what is not. When reviewing your competitor’s website, ask yourself these questions:
Ask yourself if the website is readable?
Do they have relevant content?
Is their website’s navigation simpler?
You may end up coming across a brilliant idea to drive traffic to your website and retain customers.
Are you looking for Miami web design services?
Choose Ocean Front Media Group! We have web designers and web developers who can update your website to fit today's consumers' needs. We offer unique web designs to make you stand out from the competition. Plus, we make sure that websites are user friendly on any device. Contact us to learn about our web design and web development services.