As a restaurant, getting new customers who are going to be loyal to you and your food is one of the top goals you can have. Finding these new customers will increase your revenue, but is not as easy as it sounds.
Luckily, it's the year 2019, and everyone and their dogs are active on social media. Social media is one of the best ways to interact with consumers. Not only is it immediate and easy, but you also have the ability to connect with consumers as a restaurant brand.
An Empathica research shows that 72 percent of customers have used Facebook to make restaurant or retail decisions, based on the comments and images that have been shared by other users.
OceanFront Media Group is one of the best social media marketing agency Miami has to offer. We are here to help you! Learn why social media is so important for the restaurant industry:
Engage with customers
Consumers enjoy connecting with brands and other consumers on social media, and as a result, a restaurants brand can engage with them as well. Social media is a way consumers can share their food experiences with others. When consumers post about your brand, whether it is a photo of their food or a post about their experience, more and more people see it, which increases your brand awareness. Customer engagement is where you’ll create loyalty and community.
Brand advocacy is another thing that you’ll get through social media.
Promotions and Menu
Customers, for the most part, favor it when restaurants post their “offerings” on various online platforms. Social media is a great place to do this. Simply posting your daily specials or a new location opening can drive traffic to your website, as well as get people into your restaurants.
Another great thing about social media is that you have the capability to promote your establishment, food and menu. Posting frequent pictures of your delicious food will make your followers intrigued and want to follow your social media more closely. It is a very inexpensive way to promote your culture, food and menu.
Social media is a great tool to utilize when it comes to customer feedback, especially for a restaurant. On social media, customers will share both good and bad experiences. This is beneficial because you’ll be able to see what you're doing well, and what you need to improve on.
When managed correctly, social media is a great opportunity to increase sales. According to Marketing Charts, 41 percent of businesses already depend on social media to drive revenue. As there are so many consumers active on social media, it only makes sense to utilize it. Calls To Action are great when trying to increase sales, and work very well on social media. This is a way to reach an audience that isn’t following your page or in your community, which broadens your reach and gives you more opportunities to bring customers into your restaurant.
Social media is a very useful tool in the restaurant industry. If you strategically utilize social media, your restaurant will grow in sales, audience and brand awareness.