Updated: The importance of SEO for businesses

Technology has changed the way that people find their products and services. People’s first instinct before making a purchase is researching online. A Pew Research Center survey found that 81 percent of consumers conduct online research before making a large purchase. 

That is why your company’s website must be searchable on search engines. One way businesses can make their site searchable is through a search engine optimization strategy conducted by Miami SEO experts

What is search engine optimization? 

Search engine optimization (SEO) optimizes a website to increase visibility through search page result pages (SERP). This process involves making changes in your website’s design and content to make your website more search-friendly. 

How it works is SEO uses market searched keywords that are specific to a company’s niche. This allows users to search for particular keywords to find companies that solve their needs. 

Benefits of search engine optimization for business

Our team of Miami SEO experts wants to share a few of the many benefits of adding SEO strategy to your company’s digital marketing.

Increases your website ranking 

Nowadays companies are fighting for the top spots on Google. Being on the first page of a search engine increases the chances of people finding your product or service. Searchmetrics reports that the pages ranking one through three on search engines get a clickthrough rate of 36 percent

One of the biggest benefits of search engine optimization for businesses is that your company’s website will rank higher over time. A successful SEO strategy helps websites organically fuel traffic to websites. People who are looking for your company will be more likely to find your website and buy a product or service. 

Saves you money

Whether you are a start-up or a well-established business, you want to stay within your budget. There are many digital advertising options available, but many can end up costing you more than what you get in return. SEO is a cost-effective digital marketing strategy. 

It has a low cost per click, low cost per acquisition, and improves your site's value over time. HubSpot reports that companies who prioritize SEO and content marketing are 13 times more likely to see a positive return on investment (ROI).

Creates brand awareness

There is a lot of competition for companies online. Trying to get your brand across to people can be challenging but not impossible. One way to grow your company’s brand is through the use of SEO. 

It can boost your brand awareness by using brand optimized content, link building and targeting a specific audience. Reports found that brand optimized content, like blogs and videos, can drive in 2,000 percent website traffic. 

Increases organic traffic to your website

One of the benefits of search engine optimization for business is generating more organic and high-quality website traffic. With a successful SEO strategy, your site can get more traffic from prospective buyers looking to buy your product or services. This can help increase your leads and sales. 

Get SEO help from one of the best Miami SEO experts!

If you are in need of a fully encompassing SEO strategy,  contact the SEO experts at Ocean Front Media today!

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