We live in a world where everything is digital. You can find your next favorite restaurant at the push of a button. Or, you can have a box of toilet paper delivered to your doorstep in just two days
With such a digital shift, it is more important for businesses now than ever to have a good digital presence. Not having a consistent social media presence or interaction with people, could end up costing you in the long run.
That is why the social media marketing agency Miami professionals want to share with you some of the social media mistakes that are hurting businesses.
Being too salesy.
Nothing can drive someone to hit the unfollow or unlike button faster than a business who is too salesy online. That is why more and more people are choosing to pay to avoid ads. Social media is no exception. Do not lose the opportunity to capture and maintain the attention of your customers.
Social media is not just a place to promote your brand new product or service. It is also the best place to grow your relationship with customers. One way that businesses tend to ruin this is by not responding to their customers.
Research shows that 83 percent of people expect businesses to reply to their social media comments or messages in less than one day. If you are not responding as soon as possible, you could be losing another loyal customer. Do not let them go the competition.
Mixing personal with business.
Another mistake that many businesses make is mixing their personal life with their companies. Posting pictures of your company's culture is fine. People like to see people. But, you want to avoid posting pictures from a party you went to last night that has nothing to do with your industry. Save those images for your friends and family members.
Not posting enough.
When you do not communicate within a relationship what happens? It fades away. You do not want your customers to go someone where else, because they have not heard from you in a while. You also do not want to be constantly posting. Here’s how often you should be posting on social media in a day:
Facebook: one to two times.
Twitter: three to five times.
Instagram: one to two times.
Pinterest: three times.
Not measuring your performance.
You measure your sales, why should you not measure your social media performance? If you are not keeping track of your social media performance, you are making a big mistake. By keeping track and watching your analytics, you can see what posts work better with your audience. Set goals you need to make and how to improve.
Do not keep making these mistakes and get help from a social media marketing agency Miami. At Ocean Front Media, our experts can help create a strategy that will avoid these problems. Contact us today to get started on improving your businesses social media presence.