Social Media Advertising: Which social media is best for advertising?



Social Media Advertising: Which social media is best for advertising?

Social media is no longer just for connecting friends and family. It is also helping people stay connected with their favorite brands and organizations. One way businesses are expanding their reach is by, increasing traffic and generating sales through social media advertising. 

Social media advertising is using social media platforms as an advertising medium. How this works is businesses will pay a certain price and pick a time frame for an ad to be displayed on a certain social media platform. These ads work by targeting an individual based on their location, age, interests and other demographic characteristics

Reports found that 27 percent of Internet users have found new products and brands through social media ads. Learning which social media is best for advertising your business can help you reach your business goals. 

Our advertising agencies in South Florida to help you find the perfect social media ad, here is a list of social media options and which one is best for your business. 

The types of social media advertisin

Facebook Ads

Facebook is the largest social media platform in the world. It has an audience of 2.60 billion active monthly users. Due to Facebook’s algorithm changes, it has become challenging for companies to connect with fans organically. Facebook advertising gets your promotions in front of your target audience with its micro-targeting feature. This social media has several types of ads to choose from like: 

  • Video

  • Images 

  • Carousal 

  • Slideshow 

  • Collection 

  • Messenger 

Instagram ads 

As of 2020, Instagram has over one billion active users. Facebook is the owner of Instagram and has created a feature where business owners can manage their Facebook and Instagram ads. Advertising on Instagram is ideal for businesses looking to generate sales and raising brand awareness. Instagram advertising offers these kinds of ads: 

  • Stories

  • Photo 

  • Video

  • Carousel

  • Collection

  • Explore

Twitter ads

Twitter allows users to reach users outside of their following list. Advertising on this platform is an excellent way to drive traffic and generate leads. HubSpot states that 63 percent of people on Twitter follow small businesses. Doing a few ads on this account can help you increase your company’s followers. Twitter allows users to promote their:

  • Tweets

  • Accounts

  • Trends

  • Moments

  • Automated ads

LinkedIn Ads

LinkedIn is a little different in that it connects business professionals. Businesses can now advertise their products and services to other companies and professionals. DataReportal found that 663.3 million people can target using LinkedIn Ads. It allows you to get your product/service in front of the company's decision-makers. Here is the type of ads that LinkedIn offers: 

  • Sponsored content

  • Direct sponsored content 

  • Sponsored InMail

  • Dynamic Ads

  • LinkedIn Audience Network 

  • LinkedIn advertising partner solutions

Tiktok ads

A rising social network is TikTok. This social media platform has over 800 million active users worldwide. It allows users to create and share short videos. TikTok is a great place to advertise your products and services if you are looking to target an audience under 30. This platform offers  businesses different kind of ads that include: 

  • In-feed video

  • Brand takeover

  • Hashtag challenge

  • Branded AR content 

  • Custom influencer package

Pinterest ads

Pinterest is the third most popular social media platform. It currently has 335 million active monthly users. This social media platform is giving businesses a chance to increase their brand awareness and generate sales. Reports found almost half of Pinterest users have purchased after seeing it on this social media platform. Businesses looking to sponsor on this social media can choose from these ads: 

  • Promoted pins

  • One-tap pins

  • Promoted carousels 

  • Promoted video pins

  • Promoted app pins

  • Buyable pins

  • Story pins 

Which social media is best for advertising for your business?

Now that you know your social media advertising options, it is time to choose one. It is critical to remember that all businesses are unique and have different goals. What works for one company might not work for another. 

To help you choose the best social media to advertise on, ask yourself these questions: 

  1. What are your business goals? 

  2. Who are you targeting? 

  3. Where do most of your business’s audience spend their time? 

  4. What social media platforms are my competition advertising on?

  5. What is your spending budget?

For example, restaurants, B2C businesses, looking to increase brand awareness and increase reservations might not want to use LinkedIn ads. They should rather look into using Facebook or Instagram ads instead. 

On the other hand, restaurant vendors, B2B businesses, would want to use LinkedIn ads rather than Facebook ads. The reason behind this is because there are more professionals and decision-makers on this social platform.

Choose one of the best advertising agencies in South Florida

We assist businesses with developing social media marketing strategies that fit your business goals, increase brand awareness and generate sales. Our digital marketing experts can manage your social media accounts and campaigns. Contact Ocean Front Media Group to start growing your business digitally. 

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