What is the first thing that you do when you have a question? Do you pick up a book and find the answer to it? You probably do not.
If you are like the average person, you probably grab your cell phone and search for it. Nowadays, people rely heavily on their smartphones and smart speakers for everything.
Studies show that people are searching online before contacting a business. Statistics show that 72 percent of consumers who did a local search visited a store within five miles. Companies need to strategize to make their website visible on search engines.
There are two strategies that businesses can use to improve your website’s visibility: search engine optimization (SEO) and search engine marketing (SEM). The Miami SEO experts share what each strategy means and which one is best for your business.
What is SEO?
SEO is short for search engine optimization, and it optimizes your website to increase visibility through searches. The more optimized your website is for search engines, the more likely customers will find your business’s services and products online.
An SEO strategy consists of keywords that are used on the website pages, content and backlinking. These keywords can range from broad to very specific. Plus, local SEO focuses on using keywords in a particular location instead of worldwide.
What is SEM?
SEM which is short for search engine marketing, is a type of paid advertising that is done through search engines. These kinds of advertisements show up on search engine results called SERPS. When people search using your targeted keywords in search engines, your website’s link would display above the top search results.
How this works is you will choose specific keywords that you want to target. From there Google will display that ad on top of search results. For every click that your link gets, you would have to pay a fee.
The main difference between search engine optimization (SEO) and search engine marketing (SEM) are the cost and time. SEM is a paid strategy that requires you to pay for every click that your link receives. On the other hand, SEO is an organic strategy that takes time to build your website site’s ranking.
Which is better for your business?
When it comes to choosing which of these two strategies is best for your business or organization, it all depends on your business’s goals. Search engine optimization (SEO) is a long-term strategy. This means that using this strategy will improve your website’s ranking on search engines over time and increase high-quality traffic to your website.
Search engine marketing is more of a short-term strategy. This strategy can increase your website traffic and brand awareness, for however long your ad lasts. Remember what is the difference between SEO and SEM is the cost. You will need to create a budget for this kind of strategy.
At the end of the day, the best choice for your business is to use both strategies. Businesses can continually use SEO to improve their website traffic and use SEM at certain times to boost their website when needed.
Need Miami SEO experts?
Choose Ocean Front Media Group! Our SEO and digital marketing experts can create a SEO and SEM strategy is unique as your business and its goals. Contact us to get started today!