Search engine optimization (SEO) helps businesses from all industries get their websites to rank higher on search engines and generate more leads. One of those industries is the healthcare industry.
Currently, people are not relying on newspapers or phone books to find physicians or dentists. They are using search engines such as Google and Bing to find healthcare providers that meet their needs.
Dentists, hospitals and healthcare insurance providers are using healthcare SEO to grow their online presence. Our Miami SEO experts want to share some insight on why healthcare providers need to use SEO and what SEO strategies they need.
Why do healthcare providers need SEO?
Search engine optimization (SEO) is increasing the quality and quantity of traffic to a website through organic search engine results. Today’s patients are using search engines, like Google and Bing, to find new physicians and book appointments.
The Professionals Research Consultants reported that 53 percent of consumers called a physician they found on the Internet, and 23 percent called a nursing center, insurance company or healthcare hotline for information.
Healthcare providers benefit from using SEO in their digital marketing to gain more patients and increase brand awareness. SEO is not only effective, but it also gives healthcare providers the most return on investment (ROI).
Healthcare SEO strategies
Mobile optimized sites
The way your website shows up on mobile devices is important to make your website more user-friendly and help with your search engine ranking. Search engines like websites that are optimized for mobile devices because people are constantly using their mobile devices to do searches.
According to Hitwise, 68 percent of all health websites' searches are being done through a mobile device. People could be doing these searchers at work or grocery store visits. Getting your website optimized for mobile is one way to improve your website’s SEO.
Voice search optimization
As stated above, most people are doing searches on mobile devices and some of these searches include using voice search. Voice search is a function that allows people to search by speaking to a device - like phones or home speakers.
Studies found that 45.9 percent of people use voice assistance to ask about medication information, and 37.7 percent used it to find clinics or urgent care. Making your website’s content optimized for voice search can help generate leads and make booking appointments easier for patients.
With most people searching on the Internet for healthcare providers, like dentists or chiropractors, you need to optimize your site for local SEO. This is a search engine optimization strategy that focuses on location like a state, region or city.
Studies show that 46 percent of all Google searches are local. If patients are not able to find you, they will likely go to a competitor. Adding a local SEO strategy can help increase visits to the physical business location.
Need the help of Miami SEO experts?
Start generating leads the smart and affordable way with the help of Ocean Front Media Group. Our SEO experts can assist you in developing a successful SEO strategy for your healthcare industry. Contact us today!