People are using search engines to find the nearest service or products in today's digital age. BrightLocal found that 97 percent of consumers use search engines to find local businesses.
Businesses and organizations should not ignore the power that search engines have when it comes to marketing. One way that companies can take advantage of marketing through search engines is by using PPC marketing.
What is pay-per-click?
Pay-per-click (PPC) marketing is the process of using search engine advertising to generate clicks to a website by paying a fee. This type of digital marketing tool helps you drive high-quality leads to your website and raise brand awareness.
In fact, Formstack reports that PPC is one of the top three generators of on-page conversions. That is why businesses need to create effective PPC campaigns to avoid wasting money and time.
Dos and don'ts of PPC Marketing
Our South Florida PPC management experts want to share some dos and don'ts that can help you understand PPC marketing and how to leverage it properly.
Do proper keyword research
Keywords are an integral part of PPC ads because they determine which ads pop up when your target audience uses specific search terms. Therefore, you need to conduct extensive keyword research to determine which words your consumers use when looking for products and services that you offer.
Do create ads that generate clicks
The goal of any PPC campaign is for consumers to click on ads displayed on search engines. Thus, it is essential to create eye-catching ads that positively affect your click-through rates and conversions.
To create click-worthy ads, you want to:
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Research what people are searching for
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Use emotion and words that resonate with users
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Find out what your competitive edge is
Do get the assistance of a professional
It can be tempting for businesses to do their own PPC campaign to save money. The mistake that many companies make is underestimating everything that goes into creating a successful PPC campaign.
PPC experts have a clear understanding of Google’s algorithm, Adwords and how to conduct keyword research. Hiring a South Florida PPC management agency from the beginning can help you get more clicks and conversions.
Do not use the wrong landing page
One PPC marketing mistake that can cost you money is using the wrong landing page. If you forget or use the wrong page, people who have clicked on your ad will have nowhere to go. This will result in you losing money and high-quality leads.
Instead, make sure you are using a landing page that is optimized for post-clicks. You can create one or use an existing service page. Be sure that this page has a clear call-to-action.
Do not have a slow website
When it comes to running a successful PPC campaign, businesses need to have a fast website. Search engines, like Google, take into consideration all aspects of the user experience. Google has stated that having a slow website has negative impacts on your Ad rank.
Hire a Social Florida PPC management
Ocean Front Media Group has experts that can create and manage your PPC marketing campaigns for your business to drive conversions and increase sales. Contact us today for more information about PPC marketing.
