When you think of social media marketing, what are the social media accounts that come in mind for your business? Facebook, Twitter or Instagram. Have you ever considered incorporating LinkedIn into your digital marketing strategy?
If your company primarily offers services that are geared towards other business owners, then LinkedIn marketing is essential for you! LinkedIn has 63 million of senior level influencers who are in decision-making positions. It is a popular social media networking site that can be one of the best places to sell products and services to people in your field.
How do you optimize your LinkedIn page for business to business marketing?
In order to optimize your LinkedIn page for business to business marketing, it's essential to ensure that you fully understand the differences between business to business (B2B) marketing and business to customer (B2C) marketing. Marketing to other business owners requires using logic, statistics, and facts as opposed to emotion-driven advertising.
Business owners want to know the statistics on your product or service that will benefit their company. LinkedIn is a great location where many of them read published articles about products, services and industry news. One great way that one of the top marketing agencies in Miami suggest to reach them is by creating informative articles about their industry or your products and services.
LinkedIn allows you to connect with other professionals. It's important to ensure that you're connecting with people who are working in the specific field that you sell your products or services to as opposed to a general audience on LinkedIn. This will optimize the conversion rate on your LinkedIn page.
When marketing to other business owners makes it important to always write in a professional tone whenever you post anything on LinkedIn. It's essential to ensure that you include the right keywords for your LinkedIn SEO strategy, and these SEO keywords should be included in your titles and descriptions.
Use influencer marketing on LinkedIn
It's important to make sure that you're able to have LinkedIn influencers for your industry which you're marketing your products and/or services towards. As one of the top marketing agencies in Miami, we suggest you use the opportunity to include positive testimonials about your products or services from these influencers on your LinkedIn page.
The influencers that you choose don't necessarily have to be prominent figures who would be recognized by a national audience. In fact, it's sometimes more effective to choose influencers who would be recognized only by people in a specific niche or who reside in a certain area.
You can connect with them by joining groups. LinkedIn has groups where professionals of the same interest or industry can connect and share information. These groups are a great way to meet potential LinkedIn influencers that could market your product or service.
Ocean Front Media can help you!
You don't have to fly solo when it comes to LinkedIn marketing. Social media marketing is one of our specialties, and we're available to business owners all over the world. As one of the top marketing agencies in Miami, we’ll ensure that you're able to implement the best possible LinkedIn B2B marketing strategies at all times! Contact us today!