How to use paid social media?

How to use paid social media?

In today’s digital age, reaching your business’ target audience can be easier said than done. Social media algorithms are constantly changing to make users see friends and family’s posts first rather than a business. The solution that marketers are using is the combination of organic and paid social media posts. If you are not sure how to go about it, take a look at what our social media marketing agency Miami experts have to share.

What is paid social media?

Paid social media is when you spend a certain amount to have a post show up on a specific demographics social media page. This type of marketing is called the paid media. Essentially you are controlling who sees your post to expand your reach and leads. You can do this on about every social media platform from Facebook to Twitter!

How to use paid social media?

There are many ways you can now use paid social media. Every platform allows you to boost a post. With the help of a social media marketing agency Miami expert, you can create a strategy that will give you the results you need. Here’s how each social media platform will enable you to promote a post.


Boosting a post on Facebook is fairly simple and customizable. First, choose a post you would like boost. It allows you to target your audience by location, radius, age, gender and even user interests. Depending how much you want to spend, you can customize the duration of that boosted post.


Promoting a clever or compelling Twitter post is fairly easy. Just like Facebook you’re allowed to choose the demographics you want to target. Twitter goes a little beyond by allowing to target based on over 350 interests. A feature you should not ignore is called tailor audience that will allow you add existing customers emails or handles to target relevant influencers.


With Instagram, you can promote your business’ story or feed post. It allows you to create a photo, video, carousel and collection ads. You can promote a post right through the app. From there, you can reach the exact audience you desire. You can target location, demographics, interests, behaviors, custom audiences and lookalike audiences. Don’t forget to set a determined budget.

Benefits of paid social media:

Reach new audiences.

Boosting some posts here and there will help you reach a wider audience. Paid social media allows targeting new audiences people you could not have done by doing organic alone. It’s an easy and fast way to get your brand and promotions across new people.

Grow brand awareness.

With new competition moving in from every corner, it can be hard for businesses to keep their brand's name in the customer's mind. Promoting your social media posts here, and there will help grow and maintain your brand's name. People who login into their favorite social media post will be able to see your name and make the association.

Let the experts the best social media marketing agency Miami help you create a paid social media plan that will help your brand grow and get more leads. Tune in next week to see whether organic or paid social media is better.

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