Understanding local search engine optimization (SEO) is important for any Miami small business owner. In today’s digital world, potential customers are searching for their nearest restaurant, store or technician. If your business’s website is not optimized for local SEO, they could be choosing a competitor over you.
Local SEO often determines whether these customers visit your business or not. According to a study by Google, over 75 percent of people who search for products or services nearly visit within a day. And over 25 percent of these visits result in purchases.
If your business still is not using local SEO, you could be losing potential customers. The good news is that it is never too late to start on SEO. The local SEO Miami experts want to share a few tips to help get started on local SEO.
Optimize With Google
Google dominates local SEO. Most customers use Google My Business and Google Maps to find information about local businesses. For instance, they use it to get directions, reviews, opening hours and more. To help your customers find you be sure to update your information regularly.
Customers want to see what your business looks like, so upload pictures. It is especially important to change images if your company has been renovated. Do not forget to include a short description of what products or services your business offers.
Use Local Keywords
How to do local SEO starts with finding the correct keywords. It would be best if you researched the ideal keywords your customers would choose to find your business. That is why it is important to choose local keywords to use in your content for local search.
For example, if you own or run a salon, most customers will be searching for “salon Miami.” But those driving around may ask “salon near me” when voice searching. And that leads us to our next tip.
Don’t Underestimate Voice Search
More and more people continue to use voice assistants, like Siri or Alexa, for their everyday searches. Research shows that 65 percent of 25 to 49 year-olds are speaking to voice assistants at least once a day. Why are they voice searching? People are finding it more convenient to voice search when driving, cooking or working.
If your business’s website is not optimized for voice searches, you could be losing part of your audience. Voice search differs from typing a search. People are more likely to ask standard questions than say specific keywords. For example, if you are searching for a restaurant, you would type “restaurants near me.” However, if you were to ask Siri, you would say, “Siri, what restaurants are near me?”
Hire a local SEO Miami expert
Local SEO can make or break your business. Businesses that use it tend to get more customers visiting their premises. To learn more, contact Ocean Media Front to speak with one of our local SEO experts in Miami.