SEO is one of the ways that businesses are generating traffic to their websites organically by improving the ranking. How do they do this? Businesses do this by creating an SEO strategy that includes creating content and link building.
What is link building?
Moz defines link building as the process of getting hyperlinks from other websites to your site. This part of SEO helps drive organic traffic to your business's or organization's website and builds brand awareness.
Why is link building important for businesses and organizations?
Link building is also valuable because search engines, like Google and Bing, use backlinks to determine the ranking of your site on their pages. According to Ahrefs, 43.7 percent of top pages on search engines have reciprocal links.
The number of backlinks is important, but it is more important to have quality backlinks. Having quality backlinks will show search engines that you have an authoritative site. This will, in return, help improve your website's ranking and generate more traffic.
How to create backlinks for your website
Here are some tips and tricks that our SEO expert in Orlando would like to share on how to create quality backlinks to your website.
Guest blogging is a great way to create backlinks by publishing your articles on other websites. It not only allows you to reach new audiences but also win more exposure. However, ensure you write more than one post to build credibility and connect with your target audience. You do not want to make it obvious that you're only creating backlinks as you may lose the trust of your readers.
Promote your content
Having great content on your website will not get you quality backlinks unless you know how to promote it. For example, do an outreach email where you promote your best articles to have other sites link back to them.
You can begin by contacting websites or bloggers doing monthly or weekly roundups on Google. If they like your content, they could link to it in their next monthly roundup.
This is one of the easiest ways to create quality backlinks for your site since it takes only a few minutes. Besides, you'll earn a link from an authoritative website as long as you are their customer. Start by reaching out to sites to discuss the likelihood of you featuring your testimonial on their homepage in exchange for purchasing their services or goods.
You can earn backlinks by making donations to nonprofit organizations that link back to sites that have donated. All you have to do is submit your contribution and your website URL once you find an organization in your niche that accepts donations.
Hire an SEO expert in Orlando
Ocean Front Media Group is an SEO expert in Orlando company that can help you develop quality backlinks to your website and manage your SEO strategies. Contact us today for search engine optimization services.