The end of the year is a time to reflect and review your company’s performance. This time lets you discover any areas that you need to improve on. If you have noticed that your website is lacking organic and high-quality traffic, it is time to consider an SEO strategy.
SEO is short for search engine optimization. This is the practice of optimizing a website to increase its visibility on search engines. You can create a strategy on your own or with the help of an SEO expert Orlando agency. Whatever you choose, you want to avoid making mistakes.
Our SEO expert Orlando team is here to share a few of the common SEO mistakes that companies make and how to avoid them.
Having low-quality writing
Content marketing and SEO go hand and hand. Creating high-quality content and using the correct keywords can help users find your site on search engines. However, one mistake companies make is not writing great content.
Content is king for business owners. To write better content, make sure that your content is what your audience is looking for or solves a problem. Keep in mind the appearance of the content as well. Make your content easy to read and well-organized to keep readers engaged.
Using poor quality backlinks
Your backlinks need to be on websites that include content that is relevant to your business. Using low-quality backlinks can hurt your website's ranking. It is vital to ensure that you have information along with the links that will encourage readers to click on them. Backlinks can be posted on forums, blogs and websites that feature content that is similar to yours.
Not fitting keywords naturally
One mistake that companies make is using keywords in ways that sound unnatural. Your keywords need to be smoothly integrated into the content. You can avoid keyword stuffing by focusing your writing on the reader, not your SEO. When you write this way, the use of the keywords will fit more effortlessly. This also helps create more high-quality content that Google loves.
Forget to target local customers
The local ranking of your business is just as important. Optimizing for local search can help your target audience find your product or service. Think With Google found that 76 percent of people who search through their phone for a business nearby visit it within a day. If your business is not showing up in their searches, you could lose a sale.
One way that businesses can optimize their company is through business databases. Create a Google My Business account for your company or update it with the correct information. Also, do not forget to claim your Yelp business page. The quality and quantity of Yelp reviews influence the ranking of your site on Google.
Failing to do keyword research
Not only do you need to attain high search rankings, but you need to attain high search rankings for keywords that are relevant to your business. This will ensure that the keywords you choose will attract customers, and doing keyword research is easier than you might expect.
To conduct the best keyword research, you want to answer the following questions:
- What are your customers searching for?
- What words do they use?
- Where are your customers located?
- When are they searching for your product or service?
Need an SEO expert Orlando team?
The SEO experts at Ocean Front Media group are your best choice! Our team can ensure that your company’s SEO strategy has no mistakes and gets you the results you want. Contact us to get started!