Holiday marketing strategies

Holiday marketing strategies

Happy holiday season! Let’s start off with this statistic; November and December are accountable for 30 percent more eCommerce revenue than other months. With that said, is your company prepared for this holiday season? If not, seo agency Fort Lauderdale is here to guide you through website optimization, Pay Per Click (PPC) strategy, SEO, digital marketing and email marketing. 

Optimize Website for Holidays

The first tip is to make sure that your site is optimized for mobile. 60 percent of holiday shopping comes from mobile and 40 percent of sales come from mobile as well. Shopping on mobile is only getting more popular, especially with the help of voice search engines. 

You only have a couple of seconds to grab the consumers' attention. The worst way to lose a potential customer is your website not loading fast enough. This isn’t breaking news, you are not the only company selling what they want. If your website doesn’t load in a couple of seconds, 40 percent of people will leave your site. 

If you are wondering how your website can grab someone’s attention follow these tips. These tips works for small businesses as well as large ones. 

  • Have engaging/ riveting content. 

  • Make sure that you are checking your Google Analytics. 

  • Know who your target audience is. 

  • Be accessible to consumers. 

SEO and Marketing Strategy 

What’s the best way to make sure that your company is being found online? Seo agency Fort Lauderale says that it should be your top priority to be found with a search. Don’t go through all the troubles of optimizing your website just to not get found. 

Here’s another statistic; in 2018, $123 billion was spent on retail eCommerce! Yeah, that sure is a lot of money. You want to make sure you are not missing out on any sales and increased traffic. How can a SEO and a marketing strategy help my website? 

To make the most of your SEO and marketing, you want to plan accordingly and have a promotion strategy set in place.

One thing to know is that SEO is not something that happens over night, for the best results, you have to be patient. A content audit is important for success because it shows you what content to update for the holiday season. Also, review your analytics and find out which products sold well last year, how consumers got to your landing page, which queries created traffic for your landing pages and how many conversions there were. 

Do you have a marketing strategy in place? Using social platforms to promote your holiday specials is always a good idea since the majority of consumers are always on their mobile devices. You should also implement email marketing, there is a small price tag and it’s simple to do. You can expect a great Return On Investment (ROI). It’s a numbers game, the more emails you have the better the results will be. 

PPC Strategy 

The number one goal is to make a profit. Seo agency Fort Lauderdale suggests you use both paid and organic ads. This not only helps your SEO but it also puts your brand in front of more customers which increases traffic and sales. 

If you don’t know where to start with your PPC ads, we are here to help. Here are four tips to slay this holiday season. 

  1. Let others see your brand. 

  2. Make your ads and landing pages stand out. 

  3. Have a dolis promo that brings people through the door. 

  4. Understand that your plan will change. 

With the holiday season around the corner, you want to make sure that you and your online presence is prepared. At OceanFront Media we have SEO experts, marketing services and website development. Our office provides full services, contact us today to learn more! 

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