New year, new goals, new trends! With the beginning of a new year, you probably have big digital marketing goals you want your company to reach.
Before you start planning those goals, take into account the new digital marketing trends in 2021 that you will see this year. These trends will help you generate new leads and generate traffic to your website.
Our digital marketing agency Miami FL team has found the top five digital marketing trends for 2021.
Voice search is not going anywhere anytime soon. In fact, ThinkNow predicts that 55 percent of homes will have a smart speaker by 2022. This means that more people will be searching the internet through voice search utilities like Amazon's Alexa, Apple's Siri and Google's Assistant.
Not optimizing your company's site for voice search in 2021 could lose you potential leads. Making your site more voice search-friendly starts by using longer and conversational keywords. For example, people using a desktop would search "digital marketing near me," but those using voice search would ask, "Hey Siri, what are some digital marketing agencies near me?"
Content still continues to be king in 2021. People want educational content from brand industry experts. Demand Metric reports that 70 percent of people would rather receive educational information from a company than traditional advertising.
Companies can upgrade their content marketing strategy through creating educational, social media posts, videos, blogs and even starting a podcast. Not only will this help generate new leads, but also save your company money. Reports found that content marketing costs less than traditional marketing and generates 3x more leads.
As stated above, video content will continue to rise in 2021. Thanks to new video platforms and new features on existing platforms, sharing a video will be easier than ever. This is one of the digital marketing trends in 2021 that can help companies to gain more leads and increase brand awareness.
How can companies take advantage of videos? First, think about who your audience is and where they spend their time. Use social media platforms like TikTok and Instagram to connect Gen Z and Millennials to your brand. Then, create videos that are educational, inspirational or funny to capture the attention of people.
Social media plays a critical role in the purchasing decision. AdEspresso reports that 43 percent of internet users use social media to research and find new purchases. Now social media platforms have shortened the shopping journey by allowing users to make purchases on the apps.
Social media platforms that now allow people to shop directly on the platform include Instagram, Facebook, Pinterest and soon TikTok as well. Using these features in your digital marketing start can help users find and shop your products more easily.
Increased use of artificial intelligence
As more people do shopping and ordering services online, more questions from them might arise. Answering your customers' questions takes time and patience. One way that companies are keeping customers satisfied in 2021 is through chatbots.
This AI technology makes it easy for companies to answer customers' most frequently asked questions automatically. Companies can add chatbots on their website, social media and even apps to keep customers satisfied.
Let the best digital marketing agency Miami FL help your company!
The digital marketing team at Ocean Front Media Group can create and manage your company's digital marketing strategy to reach all its goals. We also offer search engine optimization and PPC services too! Contact us to get started!