Email marketing is a great way to promote your business. It's affordable and easy to do, and it typically delivers a great return on investment, especially when compared with other forms of digital marketing.
The bigger your email marketing list, the better your results are going to be. There are tons of strategies you can use to grow your email list - here are some simple strategies from our digital marketing agency Miami experts you may not have thought of.
Add sign-up links to all of your social media bios
This is a very simple way to build up your email newsletter list, but it's one that many people neglect. Make sure that all of the links on your social media pages take visitors to a landing page where they can sign up for your newsletter if they want. Since everyone has to go through this landing page to get to your site, your sign-up numbers will increase.
One social media platform to use is Facebook! Have you heard of a Facebook giveaway? They have grown extremely popular on Facebook because it can increase your engagement! This can help your email marketing list, you want to offer prizes cause who does not like free things?
Have sign-up opt-ins for blog commenters
If you have a consistent audience on your blog, take advantage of it to build up your email list. When people comment on your blog posts, you can install a plugin that will sign them up for your newsletter too. If they're commenting, chances are they're already interested, and this is a great way to hook them.
Offer 'bonus' content
Another tip from our digital marketing agency Miami experts to get more email addresses is to make your best online content gated. Requiring users to give their email before accessing the content is an easy way to grow your list. You can even take things a step further by creating an ebook that requires email signups to access.
Host giveaways or local events
Hosting events is a great way to draw in new customers, and you can take advantage of the opportunity to build your email list as well. If you host an online giveaway or sale promotion, require users to enter their email to participate. When you host a local community event, make sure you have an email sign-up sheet as well.
There are different types of email marketing and they are all important for creating relationships and helping your business increase sales! Here are a few Ideas for email marketing:
Smiling is contagious, so be sure to be extra friendly on your email, make a lasting impression! Do you enjoy being the first to know when your favorite store will have their huge sale? A newsletter does the job! Technology is crazy, we can get anything from our fingertips! Sending customers an invitation online can let you know who is coming and who is not.
If you're building your digital marketing campaign contact the best digital marketing agency Miami. At Ocean Front Media we have SEO experts and marketing services. As leading SEO experts in Fort Lauderdale, we offer everything from website development to email marketing to PPC, and much more.