The world of digital marketing is always changing. Technology is further expanding the way that people interact with brands and each other on social media. In 2019, we saw a rise in “stories” on social media.
Another big trend was voice search, there was an explosion of home speakers that gave users the ability to ask questions, listen to music and even buy things with the command of two words: “Hey, Alexa” or “Hey, Google.”
2020 is a new year to expand in everything digital. How will businesses change the way they reach their target audience? What will be the most popular social media platform? The experts from the top marketing agencies in Miami want to share with you our predictions for this new year.
Voice search will continue to rise.
SEO is an important part of any digital marketing strategy. Keeping up with recent Google changes and trends is key to keeping your website ranking and getting your content found. By 2020, it is predicted that 50 percent of all internet searches will be done through voice searches.
With the popularity of voice search, now more than ever, it’s important to optimize your business’s site for voice search. This type of search changes the way that people search for things on the internet because people are asking questions instead of type keywords. For example, people who type in their search would type into Google “restaurants near me.” While people using voice search would say, “Hey Google, what are the nearest restaurants near me?”
More doesn’t always mean better. When it comes to working with influencers, businesses must find the perfect candidate that reaches their target audience. Over the past years, we saw a rise in influencers working with companies. However, research has found that mega influencers (influencers with over 100,000) only get 7.2 percent of engagement rates.
That is why businesses are turning to work with nano-influencers. These types of influencers have a more real audience and get more engagement that companies are seeking. One business that has proven that nano-influencers work is Mejuri. This fine jewelry shop uses nano-influencers to promote its products and user-created content.
When it comes to owning a business, you can’t ignore social media. You use it to grow your audience, increase brand awareness, promote products and build relationships with customers. One of the top marketing agencies in Miami suggests you should consider in 2020 is TikTok.
TikTok is a social media platform that allows users to create and share 15 to 60-second videos with people all over the world. It has over more than one billion monthly active users, and the primary users are Gen Z. If your business is trying to reach younger audiences, this is an app to use. You can create creative videos or purchase advertising.
Live events and pop-shops
There has been a shift in what people purchase, especially in Millenials. People are now more likely to buy experience over a thing. You’re probably wondering, how can this help businesses? Well, companies can start to create live events and pop-up shops that will offer audiences a one of a kind experience and help grow brand awareness.
With fewer Millennials and Gen Z audiences having cable, reaching them with your product or services is becoming slim. One trend we will see continue to grow is life experiences. Some businesses and brands that have started to use this method include Glossier, Mejuri, and even artists like Billie Eilish.
Businesses should take note of these upcoming digital marketing trends to see what would work for them. If you would like to get started updating your digital marketing strategy, let one of the top marketing agencies in Miami help you. We offer digital marketing strategies and search engine optimization. Contact us now!