Digital marketing mistakes real estate agents should avoid

Digital marketing mistakes real estate agents should avoid

When you're a real estate agent in one of the sunniest states in the country, competition is fierce. You want to come out on top and avoid any mistakes that could cost you a potential sale. 

Before you start to panic, take digital marketing agency Miami experts advice on these common mistakes you should avoid. 

Building your own website. 

One of the biggest mistakes that real estate agents can make is creating their own sites. Sure, it could seem easy to build because realtors think they just need to show listings, have a bio and a contact page and they are set. What people don’t know is that there is more to a website to a website than just a bio and listings. 

There is a lot more that goes into planning a website like adding SEO and making a website user-friendly. Your site could be prone to mistakes that could be easy fixes. By hiring a professional web development agency, they will be able to create a user-friendly website that will help your business rank higher in Google.

Only using one social media platform. 

Social media is about building brand awareness and connecting with potential audiences. If you are on only one social media platform, you are cutting yourself short. Expanding and creating effective social media strategies for each platform will expand your reach and leads. 

With social media platforms always changing and audiences moving to new sites, it’s important to be on platforms that potential audiences could be on. Sticking to Facebook is a thing of the past. Creating daily content and building online relationships will help grow your brand awareness. 

Not knowing your audience. 

Just like being on different social media platforms is important, it is also crucial for you to know your audience. Not taking time to step back and analyze the data of who their preferred audience can be a costly mistake. 

Let a digital marketing agency Miami professional show you the analytics collected from your site or social media platforms. With these demographics of your audience, you can learn how to better target them. With this information, you will be better prepared to create content and email marketing strategies to get more leads. 

Not using SEO. 

As a Miami real estate agent, you are not targeting someone from Nebraska to purchase a home in Florida. More likely than not, you want to target local people who are looking for a home. The best place for your business to be found is on Google

Real Estate agents make the mistake of not using SEO to increase local attention. Ninety percent of homebuyers start their search online. You want people to find your site and see those amazing listing. People can’t find you, though if you are located on the second or third page of Google.  Investing in SEO can help your website be found, increase your house tours and ultimately get more properties sold. 

Stop making these mistakes and let the best digital marketing agency Miami prevent them. At Ocean Front Media, we offer digital marketing services that include social media management. Contact us today to get started. 

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