Today's consumers do not want to see constant advertising from businesses. They want educational and informational content that will help solve problems. One way that digital marketing Miami professionals are solving consumers' needs is through content marketing.
Content marketing is a type of marketing that uses storytelling to capture consumers' attention by solving their problems. There are various forms of content marketing like video, social media posts, emails and blogging.
What is blogging?
Blogging is a page on a website that is updated regularly with informational articles and business news. Blogs are commonly used by businesses to engage with consumers, SEO strategies and raise brand awareness.
DemandMetric reported that companies with blogs get an average of 67 percent more leads every month than companies who do not blog. Not using blogging strategies could cause you to lose potential leads.
As blogs have risen in popularity, there are also many misconceptions about it. For example, people tend to believe that writing blogs is difficult and you need a degree in English to write one. These myths about blogging can discourage people from writing them to improve SEO and raise brand awareness.
Three common blogging myths
Therefore, it is important to separate truth from fiction for a successful blog that drives conversions and generates leads. The digital marketing Miami professionals want to share some common blogging myths.
Blogs should not be more than 500 words
While most individuals have a short attention span and little patience for long articles, long-form content is slowly becoming popular. Moreover, having long articles can boost your search engine optimization ranking.
This is because search engines view long-form content as in-depth data, which shows you are an expert in your niche. Hence, instead of worrying about your blog posts' length, focus on providing valuable information to your readers.
Blogs drive traffic immediately
Unfortunately, blogs do not automatically mean traffic increase since blogging requires a strategic plan to drive traffic to your website. Additionally, millions of people post blogs daily, so you can imagine how competitive the market is for your blog to stand out.
If you want to reach out to your consumers, you need to market and share your content on social media platforms such as Facebook. You can also hire a digital marketing Miami and SEO expert who can optimize your site to ensure your content appears on the first page of search results.
Blogs take little to no time
New blogging people assume that uploading a post once in a while is enough to increase brand awareness. They also have the misconception that blogging takes little to no time.
However, successful blogging requires you to write consistently, research content and review your audience's analytics. It is a time-consuming venture, but it can be a powerful tool for your marketing campaign.
Hire a digital marketing Miami expert!
Whether you need to create a blogging strategy or need help writing the content, Ocean Front Media Group can help. Our experts can assist with search engine optimization and digital marketing strategies. Contact Ocean Front Media Group today to talk to the best experts.