More than ever before, Google values expert authorship and has intensified its focus on content quality in its SEO rankings. Therefore, if your business is to improve its digital marketing and realize tangible ROI, you have to invest in content that will drive traffic and rank high in search engines. Here are four SEO writing tips our Fort Lauderdale SEO services experts want to share to increase traffic to your website.
Know your audience
If you have noticed that your site is not getting traffic, your website needs to be optimized for the right audience. Your website can target the correct audience with the correct keywords. Fort Lauderdale SEO services assist you with the research.
They can help you research your target audience, the information they are searching for and the keywords they might use to find it. This will ensure the content you post on your site is optimized for search engines.
Focus on readability
Create SEO content that is readable to make your audience want to stay longer. Every time a web user clicks on your link and stays on your website, your reputation on Google improves and you stand a chance of ranking higher on the search engine. If your content is simple, logical, organized, and clear, your audience won’t have to go back to the results page soon after clicking on your website.
Go deeper in your content
According to digital marketing experts, depth is a big trend in 2019. The deeper you write about a topic, the higher your ranking soars on search engines. Go beyond surface-level research and find recent data and studies and consider topics with different angles and facets. It’s also important that your topic is something people will find useful. Make sure your blogs are not too long, the typical length for a blog ranges from 300-600 words.
It is worth noting that we are all wired to notice and respond to images instantly. For better search engine optimization, insert high quality and well-designed pictures in your content. Note that, the right audiovisuals will give your website an authoritative, professional and cohesive look.
Are you wondering what makes SEO so important for your business? One obvious reason is that the use of internet has increased and continues to. That means more people are searching, with that in mind you want your website to rank higher and reach more people. People who know what they are looking for and use keywords to search and websites who use the same words are more than likely going to rank higher on Google.
It does not matter what size your company is, all businesses can benefit from SEO! It is important for all small, medium and large companies to build their brand. This is not a process that happens over night, it is organic, meaning you are not paying for results and it will increase your business traffic.
If you need help developing or designing an SEO-friendly website or mobile application, let Ocean Front Media handle it! Our Fort Lauderdale SEO services can deliver superior internet marketing solutions and web designs. Contact us today to talk about how our SEO services can help your business grow!