Raising your email open rates may be easier than you think. It just takes some psychological trickery and knowing what motivates your customers. When in doubt you can always employ a digital marketing agency Miami professional, such as Ocean Front Media Group, to help you identify the most efficient tactics for your brand. Here are three tried-and-true digital marketing methods anyone can use to convince audiences to hit the coveted “open” button.
Encourage Fear Of Missing Out (FOMO)
This means creating a sense of urgency in your customers, which compels them to open your email, read what’s inside and take the opportunity you’re presenting before it disappears. Digital marketing agency Miami often uses phrases like, “LIMITED TIME OFFER” or “ONLY 10 LEFT” to highlight a product or offer’s dwindling availability, or get straight the point with phrases like “DON’T MISS OUT” or “URGENT.” Sometimes, it pays to throw being subtle out the window. You never know when a customer is already considering a purchase and they might needs that little something extra to push them into action.
Appeal to Greed
It’s probably not a surprise to hear this, but people can be a greedy, greedy bunch. And you know, that’s not always a bad thing…especially not for you and your email marketing.
Subject lines that “appeal to greed” can take many different forms. You can offer a coupon or discount, and prominently feature those potential savings in your subject line. If you’re inviting a customer to participate in something, give it a bit of prestige by referring to it as “exclusive” or “VIP.” Or, entice them by offering something for free, like a sample product or a trial run of your service.
Personalize, Personalize, Personalize!
Personalized emails are a way to build better rapport with your customers while also increasing your open rates up. Customers appreciate it when a company acknowledges them as an individual rather than as just another number or statistic. Here are two of our favorite ways to personalize emails:
• Use the recipient’s name. According to a study from Experian, including a recipient’s name in your subject line can increase your open rates by up to 29 percent. Something as simple as changing, “Don’t Miss Out on this Deal!” to “Hey John! Don’t Miss Out on this Deal!” could be the difference between an email that gets ignored and one that gets opened.
• Wish them a happy birthday. A different Experian study revealed that emails celebrating a recipient’s birthday perform phenomenally well. They perform even better when coupled with an exclusive birthday-only offer.
And there you have it! You now have at least three new psychological tools you can use to grab your customer’s attention and get them to read your emails. Now get to writing!
If you aren’t sure what emails to use these tools on or are looking for more information about why you should be marketing your company via email, you can get up to speed with this quick Email Marketing 101 guide. You can also contact our digital marketing agency Miami for help with your email marketing today!