3 best social media marketing practices for small business owners

3 best social media marketing practices for small business owners

Social media is one of the most effective digital marketing strategies for brands to connect with current and potential customers. With more than three billion social media users worldwide spending an average of three hours or more per day on social media, you will miss out on a very large and active audience if you don't have a strong social media presence. 

This digital marketing agency Miami wants to share three of the best social media marketing strategies that many successful brands are using to grow and expand their brand on social media.

Set SMART goals

Every successful marketing strategy from a digital marketing agency Miami begins with setting goals that follow the S.M.A.R.T criteria, which states that your goals should be:

• Specific

• Measurable

• Achievable

• Relevant

• Time-based

Setting goals based on this framework will make it easier to track and measure your progress. While it can be tempting, you should never get involved with social media marketing without having realistic and achievable goals in place

Create a marketing strategy for each platform

You should be creating separate marketing strategies for each social media platform. What you will be using and  what works on one platform may not work on another platform. When determining the best strategies you should use, the first thing you will have to do is identify the end goal(s) you are trying to achieve, and then you will have to figure out which social media channels will help you achieve those goals. 

For example, some social media platforms are great for sharing engagement-centric media that may get a lot of engagements, but they are probably not the best option for sharing external links and driving traffic to your website. Therefore, you should never try to use the same marketing strategies across all social media platforms.

Study your competitor

Studying what works best for your competitors is a great marketing strategy because they have the same target audience as you, and they can help you come up with ideas of your own. The first thing you should do is create a list of the top 5-10 competitors in your niche. Then, you will have to figure out:

• What is their tone and brand identity? (bold, funny, cocky, etc.)

• How much content do they publish per day?

• What type of posts gets the most engagements or reactions from their audience?

Knowing how you compare to your competition is a crucial part of effective social media marketing because competition is one of the most common reasons most small businesses fail. Competition research is the ultimate solution to this problem that will allow you to stand out, be creative, innovate new products and services, and remain one step ahead of your competition.

Be sure you are not making these social media mistakes! We understand that you are busy and you are working to have your company thrive but here are a few things you shouldn’t be doing! Ignoring customers or potential customers online, you want to build that relationship. Don’t try too hard, being too pushy can drive people away! Remember, it’s important to keep your work life and business separate! 

Another thing to look for is SEO (search engine optimization) and how it can benefit you. It helps your page rank higher on Google. Give a digital marketing agency Miami team a call! At Ocean Media Front, we can help you with your social media marketing strategies. 

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