When was the last time you actually went through your website? Were you able to find everything you need easily? Did it load fast, or did you have to wait more than 30 seconds? If you answered yes to any of these questions, it is time to update that dinosaur of a website.
Whether you’re a local Miami restaurant or a Miami Realtor, you should always be thinking about how you can improve your customer experience and search results. The best web development company in Florida wants to share with you in some signs that all business owners should be aware of when it comes to websites.
How often should you update your website?
You need to think of your website as your car. The more you keep it updated with maintenance checks, the better it will perform. The same goes for your website. Keeping it updated will prevent slowing down and losing its rank on search engines.
Google takes into consideration how often your website is updated. It crawls the updated, relevant content and pushes it on top of other sites. The web development company in Florida experts recommend you keep your site as updated as possible.
Signs your website needs to be updated.
It takes an eternity to load.
Who likes to wait more than a minute waiting for a website to load? No one! Kissmetrics has stated that 47 percent of people expect a website to load in less than two seconds. While 40 percent of them will actually leave if it takes more than three seconds to load. Time is of the essence for today’s customers.
You can test your website’s speed with Google’s page speed insights. If your website’s overall score falls at or below 49, it is time to give the site update or redesigned.
Your website layout is awful.
If your website’s layout looks like it came straight out of the 90s or it is just too hard to find anything, you need to update. Statistics have shown that 38 percent of people will stop engaging a website if the whole look is not easy to read or unappealing.
Too much text or not enough images can make it unappealing for a customer. If people have to search through different pages just to find your product, they will probably click out of your site. Make those first five seconds count by getting sleek and easy to read layout.
Your website homepage is your selling point. If you have irrelevant content in front of the page, people will not try to interact. Keeping it straight to the end and neutral is key! Not to mention do not forget to update your website’s blog.
Quit losing leads and valuable customer relationships with an old website when you can get the best web development company in Florida to help. Contact Ocean Front Media to get your site back on track today!