Facebook Engagement 101

Your Facebook business page has been tweaked to perfection. There is just one problem: little to no engagement. Your posts are lacking “likes” and you're starting to feel like even creating the page was a waste of time. 

Remain calm and positive! Let the social media marketing agency Miami experts lend you a helping hand. There are ways that you can help boost your engagement and get more eyes on your page.

Host a giveaway

Giveaways are taking over Facebook, and for good reason. They are actually working to get more people clicking onto a business’s page. This tip will work best if you have a good chunk of followers on your page already. 

Start by announcing your giveaway and what the rules are to win the prize. Make the grand prize your own product or service. That one post being shared puts your name out in front of people outside of your established fan base.

However, you can’t just post any giveaway. Facebook has contest rules that you need to follow. They are always updating them so you need to stay up-to-date. These are the three major parts: 

  1. Your giveaway should not break any start, provincial or federal laws. 

  2. You can’t require people to share or tag friends in order to participate in the giveaway. 

  3. You also have to get people to acknowledge that Facebook has nothing to do with the contest. 

Be engaged in the real world

Do not expect to just pop up online and have a presence right away, especially if you are not active in the community! There is a button you can use on the business page to host an event, or try joining a local group or signing up for the vendor fair. Donating products or a service can also be a great way to get your name out there. 

A little goes a long way

Most people who are scrolling through Facebook don’t want to read a book, so don’t write one! Keep posts short, simple, and to the point. Showcase your personality and the personality of your business, but try not to overdo it. 

You can do this by asking questions which will encourage your followers to interact with you. Sharing too much information at once will make people skip right past your post without even reading it. 

Give your audience something to look at 

Don’t forget to include the biggest attention grabber of them all: pictures! Not everyone has an eye for what will work best on their Facebook business page and that is perfectly okay. 

Providing your audience with visual images will help to drive more traffic, so choose photos that will prompt conversation and get people interested in what you have to offer. 

A business will start seeing results when they implement these easy tips, just ask social media marketing agency Miami professionals at Ocean Front Media. We are passionate about helping businesses of all sizes get back on track and grow. Our dedicated team is here to be on your side, designing amazing graphics and helping with engagement. Contact us to take your business to the next level. 

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