Let’s say you are looking for a how-to video, the newest music video or your favorite artist, where is the first place you search? Youtube, duh! Youtube has become the household name for searching any video. It’s populated with cat videos, beauty tutorials and even toy reviews. Youtube is currently ranked as the second most used website in the world. It has over one billion users. With that many users, it’s no brainer why so many businesses are uploading video content to get their brand’s name out.
Now jumping onto Youtube and just uploading a video without any thought is not the best thing for a business to do. How to be successful on Youtube for businesses takes research, strategy and the creation of the compelling video. For example, travel brands are using adventure as a way to showcase their services. They're creating videos, using influencers to showcase these destinations and how their service can be used to get them there.
Youtube Video Size.
No one wants to watch a Youtube video that looks like it’s been recorded on a flip phone. Having the correct resolution for Youtube videos shows professionalism. However, if you are directly uploading a video from your phone sizing of the file counts. Youtube has added the feature of adjusting the quality of videos. If you are watching the videos on your phone and have limited data, you can switch the quality of your videos. Youtube released guidelines of videos people should be formatting their videos before uploading on the internet. Following these guidelines:
Dimensions: 240p (426 x 240), 360p (640 x 360), 480p (854 x 480), 720p (1280 x 720), 1080p (1920 x 1080), 1440p (2560 x 1440), 2160p (380x 2160)
Min Video size: 426 x 420p
Max video size 3840 x 2160p
Aspect ratio: 16:9
Max file size 128 GB
Video length: 12 hours
Format: .mov, .mpeg, .mp4, .avi, .wmv, .mpegps, .flv, WebM and 3GPP
Now that you have learned the correct sizing of Youtube videos, it’s time to chat about the plan. Youtube is unique in that it's a social media platforms that functions as a search engine. Getting your content seen is not the same a post on Facebook or a tweet. There is more planning and strategizing that comes to play. How to be successful on Youtube all matters based on keywords, stories and tags.
Youtube is a search engine. This means that Youtube functions the same as Google. What we’re saying is if you want your video to be ranked higher and get views, you need to incorporate SEO. Conducting keyword research that works for your company is essential. Using keywords in descriptions and text of your video on Youtube are necessary for ranking. Digital marketing companies can lend you a helping hand in this process.
We have all heard the saying that people don’t buy a service or product; they buy the story that’s attached to it. Creating a story that resonates with an audience is what sells your service, product or idea. A video is just another way to tell a story. People are more likely to think about purchasing your product or service if they have an emotional attachment.
The right hashtags are essential for Twitter or Instagram, so are tags for Youtube. Adding the correct tag to a video will determine how quickly your audience will be able to find it. Including some keywords related to what your video is about will get your videos to show up in “related video section.”
If you're looking to hire a digital marketing expert to help find the best Youtube strategies for your business, contact us today!