We live in a world where we use the internet to find our next purchase and travel destination. Creating a user friendly website where customers can find your business’ services and products is key. About 81 percent of people use search engines to research a product before purchasing it. Having a quality website will make it easier for consumers to find your products or services.
Before purchasing a website or hiring website developers, consider what makes a website successful. Is it the new latest color trends? Here the components of a good website.
It’s working at top speed.
Nothing is worse for a website than buffering. Just like we don’t like when a movie buffers on Netflix, customers don’t want to have to wait for a website to load. One of the top components of a good website is speed. The speed at which your website loads can determine if customers come back. A slow site could lose you potential customers and sales.
In fact, consumers expect their website to ready and load in two seconds or less. If your website takes two seconds or more to load it could turn potential customers away. Research has found that 47 percent of people will leave a website if takes more than a few seconds to load. You can reduce this by hiring a website developers who will ensure your site is runs a fast as possible.
It’s easy to read.
No one wants to visit a website that looks like it has been designed in 90’s. Keeping websites sleek, simple and professional will help your business out a lot. Customers want to be able find what their looking for in matter of minutes. Scrolling through endless amounts of text to find a the product they’re looking for is unlikely.
Another advantage of having a simple website is it will help Google read it faster. If you’re trying to get your website to rank higher on Google, a simple website is the way to go. Less is more.
They say pictures are worth a thousand words, in the case of websites this is true. Including high-quality images on your site will improve the user experience. Relatable images will have your business’ brand stand out and resonate with consumers. If you’re an ecommerce business people want to see what a product looks like before buying.
The sizing of images matter in website content. Pixelated images will have customers exiting that tab faster than a slow loading site. Customers want to be able see high-quality images of the locations like will visit or products they are going purchase. Take time to know the optimal image sizes for website.
Large images should be no more than 1 MB.
Web graphics can be 300k or less.
Full-screen backgrounds should be 2000 pixels wide.
It’s user friendly.
People don’t just shop on laptops or desktops anymore. In fact, 79 percent of people with a smartphone use their devices to make an online purchase. This means that businesses need to ensure their websites are readable and useable on any smart device.
Having user friendly sites is one of the most important components of a good website. User experience (UX) is how a person interacts with a system or website. The goal of your website should be to make the whole experience enjoyable.
It has a call to action.
The question you should be asking yourself is does your website have a direct call to action. A call to action on a website is a message directing a customer to make a purchase or to sign up to a newsletter. Without a call to action the customer won’t know what to do next and will likely leave your website empty handed without a reason to come.
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If you are looking to get a quality website for your business, contact us. At Ocean Front Media, we specialize in building user friendly websites.